12/9/2023 0 Comments Hot shots food sceneThe dining table was decked out with ornate gold platters piled with 12 to 15 types of food. “Initially, everyone was so excited, but by lunchtime, we were so full.” “The lunch scene was filmed from 8:00 a.m. But See pointed out that the meal was anything but simple. Peik Lin’s mother, Neena, invites Rachel to “sit down for a simple lunch” in their sprawling Villa D’Oro. Location: An Agong’s Palace in Kuala Lumpur See worked under the head of the food team, Pelita Lim, to direct and style about half of the nine major food scenes in the movie, which included family meals at Tyersall Park, the first-class airline lounge onboard the fictitious Pacific Asean Airlines and the ostentatious wedding banquet thrown by society couple Colin Khoo and Araminta Lee in Gardens By The Bay. Veteran Singapore chef and food consultant John See, who was the head of food team on Crazy Rich Asians in onsite, jointly oversaw a team of 50 cooks, food carvers and assistants to make sure that the dining scenes looked salivating on screen-down to the last morsel. The set-in-Singapore movie also features many Singapore foodie hotspots and popular dishes. Along the way, she gets some help from her friend, Peik Lin, and Nick’s fashionista cousin, Astrid. The romantic comedy tells the story of an American economics professor, Rachel, who gets a culture shock when she meets her boyfriend Nick’s ultra-elite family in Singapore. Looking to upgrade your menu or capture content for your online marketing channels? We’d love to chat – get in touch.Building a seven-tiered wedding cake, whipping up a wedding banquet for 300 people and splashing out $9,000 for live crabs-the food scenes in the hit Hollywood romantic comedy Crazy Rich Asians are as colossal as the socialites’ dizzying appetite for couture. Don’t deter your audience with subpar content before they’ve even had the chance to try your product, menu or recipe – whether we’re shooting in the studio or location, we make sure our food photography always gets that 5 star service! The expertise of our professional photographers and stylists are second to none when it comes to making food look mouth-wateringly tempting and well, irresistible. Whether it’s a new product launch or an exclusive menu, nailing the content is the best way to tempt your hungry customers. Investing in great photography for your food business is crucial. It’s important to take into account all the props, the ingredients and height of the food when it comes to perfecting the angles – after all, no one wants to see a super stuffed sandwich or scrumptious pancake stack from overhead. ( see more on our thoughts around natural lighting techniques here). When setting up a shot, natural light is the most flattering for food photography providing that authentic look and feel From introducing cutlery to poured drinks, the viewer wants to believe they can dive right in at that moment. When it comes to styling, the scene wants to be set up to look like it’s about to be enjoyed, tucked into and demolished. Take the extra time to add the little details and finishing touches to perfect a shot and allow your audience to engage with the image in front of them. Eat with your eyesįood shots want to look natural and believable. With food and drink photography you want viewers to instantly think (or better yet say) YUM! This will spark a reaction with customers, encouraging them to place an order, book a table or cook up a recipe. Ditch the light pastel colours and stick to darker tones, wooden back drops and plenty of texture!įood photography, just like any photography, should trigger emotions. If you’re more rustic, down to earth and edgy, make sure your imagery reflects that. Your content builds an identity for who you are as a brand and how you want your audience to feel. From the backdrop and lighting to dishes and props, all aspects of your shots share a narrative. The power of photographyįood photography tells a story. Discover all the reasons why, what makes a great shot and how we approach creating incredible content for food and drink brands. Whether you’re selling a product, enticing customers into a restaurant or convincing them to try a recipe, food photography is important. Ok, we know that isn’t the saying but it certainly is true… especially when it comes to food photography.
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